WHA Group's Digital Innovation and Transformation strategy focused on applying new technology and innovation to further develop a full range of products and services with business partners and startups. Thus, WHA Group joins Bualuang Ventures to become the main investor in the Series B funding round of 'GIZTIX', a Thai startup that provides a digital platform for e-Logistics, with total funding of more than THB 260 million. It aims to develop a comprehensive range of transportation services and technologies for businesses throughout the country.

GIZTIX is a leading e-Logistics startup that provides a digital platform to connect operators in the transport and logistics sector with users all around the country. GIZTIX's business model covers 3 core businesses, including Full/On-demand Truck, Parcel/E-Commerce, and Transportation Management System (TMS) which address logistics pain points and also adds digital services into its product lines including software solutions and cash on delivery/advance payment service.

This startup responds to new needs under megatrends and will create more value and quality for WHA Group's products and services. This includes the development of modern and international standard Smart Warehouse, the use of robotics and automation together with 5G technology, and the provision of Smart Logistics to support entrepreneurs to collect and use data for indepth analysis that will benefit their business, along with AI and Machine Learning that can enhance efficiency and reduce business costs in the long term.